FRANCHISE OPPORTUNITY · ISHU GUPTA
Don't just look for a business build one
A proven food concept. A recognised Lucknow legacy. Your opportunity to become a business owner.
Ishu Gupta Director, GPO Ke Thandey Dahi Bade
For people who want to start their own food business but don’t know where to begin, GPO Ke Thandey Dahi Bade offers an opportunity to build with an established brand, a focused product concept and operational support.
Final investment, commercial terms and franchise conditions are subject to discussion and agreement.
From ₹15 Lakh*
GPO Ke Thandey Dahi Bade — the outlet & the signature dish.
What if your next step wasn't another job? What if it was your own business?
Every day, thousands of people think about starting something of their own. They have the ambition. They have the willingness to work. They may even have some savings. But one question holds them back — “where do I start?”
You don’t necessarily need to invent something new. Sometimes, you need the right opportunity, the right system and the right guidance to take the first step.
That is where GPO comes in.
MEET THE PERSON BEHIND THE OPPORTUNITY
From building a brand to building business owners
What to sell
How to position it
How to operate
How to attract customers
How to build consistency
How to turn an outlet into a business
Ishu’s journey isn’t presented simply as the story of a food outlet — it’s a story of building, learning, taking responsibility and creating something that can grow beyond one location. Because success shouldn’t end with one person. It should create opportunities for others.
Ishu Gupta Director — GPO Ke Thandey Dahi Bade
“A good business opportunity should not only create revenue.” It should create business owners.
If you have ever thought — I want to start something of my own — this opportunity may be worth exploring.
You don’t need years of experience running a restaurant. You don’t need to invent the next big food trend. You need the willingness to learn, the commitment to operate your business and the ambition to build something of your own. My objective is to help aspiring entrepreneurs take that first step with a food concept that already has a strong identity and a legacy in Lucknow.
You bring the ambition. We help you build the business. — Ishu Gupta
WHY GPO KE THANDEY DAHI BADE?
A food legacy that started in 1976
GPO Ke Thandey Dahi Bade began its journey in Lucknow in 1976, founded by Sant Ram Gupta. What started as a humble food destination became a name associated with the city’s love for Dahi Bade. The brand continues to preserve its traditional identity while moving towards a more organised and scalable food-business model — with a focus on traditional recipes, quality, hygiene and fresh ingredients.
Jane Miller
WHY SMART INVESTORS CHOOSE GPO
A proven model, built to be repeated
Proven business model
Attract, retain, convert
Scalable growth
Our promise
THE OPPORTUNITY
You don't have to start from zero
A franchise can give you a starting framework. With the GPO opportunity, entrepreneurs can build around an established food identity rather than creating a brand completely from scratch.
You don't have to start from zero
One hero product. Multiple revenue opportunities.
Building alone means figuring out
This is more than a shop — you're building your own business
This is more than a shop.
You are building your own business.
A GPO franchise partner operates their own outlet while building a business around the GPO brand and its food concept. Your business can include:
A recognised brand
Build under the GPO Ke Thandey Dahi Bade identity.
A focused menu
A straightforward food proposition centred around Dahi Bade and complementary Indian snacks.
Store operations
A structured approach to running the outlet.
Branding & marketing
Support to help establish visibility for your outlet.
Training & guidance
Initial operational support to help you understand the business.
Digital tools
Technology-enabled ordering and customer-management processes.
One hero product.
Multiple revenue opportunities.
Signature Dahi Bade
The product that defines the brand.
Moong Dal Chilla
A popular complementary food offering.
Samosa & Snacks
Familiar, affordable and easy-to-understand food products.
Chai & Beverages
Additional opportunities to increase customer spend.
Takeaway & Delivery
Opportunities to serve customers beyond dine-in.
Start your food business from ₹15 Lakh
Franchise Opportunity
₹15,00,000
Final commercial amount subject to agreement
An opportunity to start a GPO Ke Thandey Dahi Bade franchise outlet with the brand's franchise framework and support. The exact investment structure may include franchise fees, setup requirements, equipment, interiors, working capital and other applicable costs depending on location.
Final investment, store setup cost, working capital, franchise fee, royalty, territory and other commercial terms will be clearly shared with applicants before signing
Who is this opportunity for?
This is for you if...
- You want to start your first business and haven't known where to begin
- You want to enter the food business and build an outlet of your own
- You have capital, but need a structured direction rather than starting from scratch
- You already run a business and want to add a food outlet to your portfolio
- You are ready to work — ownership, discipline and day-to-day involvement
This may not be for you if...
- You don't want to be personally involved in the business
- You are unwilling to learn store operations
- You expect guaranteed returns
- You don't want to manage people and customers
- You are not prepared to invest time along with money
Because a business is not bought. It is built.
You don't have to figure everything out alone
Brand support
Build your outlet using the GPO identity and positioning.
Marketing support
Access branding and marketing support as part of the offering.
Training support
Trained store-operations support to help establish the outlet.
Technology support
Modern tools for order management and customer handling.
Operational guidance
A structured approach to store operations and customer experience.
The franchise proposal specifies marketing and branding support, trademark/brand rights, trained store-operations support and technology tools for order management.
From interest to your own outlet
Tell us about yourself
Submit your name, city, contact details and business interest.
Talk to our team
Understand the franchise model, investment and requirements.
Find the right location
Discuss your proposed location and its suitability for the brand.
Understand the business
Learn about the menu, operations, staffing, marketing and customer experience.
Complete the franchise process
Move forward with documentation and commercial agreements.
Build your outlet
Set up your GPO outlet with the required brand and operational framework.
Open your doors
And begin your journey as a GPO franchise entrepreneur.
Ishu doesn't just want more outlets.
He wants more entrepreneurs.
A successful food brand can grow by opening more stores. But a successful entrepreneur can create opportunities for other people. That is the larger vision behind this opportunity.
One brand.
More outlets.
More business owners.
More families building their future.
If you've been waiting for the right time — the question isn't "should I start?" It's "what am I waiting for?"
A brand people already know
GPO Ke Thandey Dahi Bade has a long-standing connection with Lucknow’s food culture. Public customer reviews continue to describe the brand’s Dahi Bade as reminiscent of its earlier taste and highlight the creamy dahi and traditional experience.
Now you can build with that legacy.
Shop No. 1, Awadh Bazaar, Mahatma Gandhi Marg, near K.D. Singh Babu Stadium, Hazratganj, Lucknow
“Reminds me of the old-school taste — the creamy dahi and the whole traditional Hazratganj experience.”
What I want for you
I don’t want you to just buy a franchise.
I want you to understand the business.
I want you to learn how it works.
I want you to build your customer base.
I want you to become confident in running your outlet.
And most importantly — I want you to become a business owner. — Ishu Gupta, Director
Your business journey can start today
You have the ambition. We have the opportunity.
₹15 Lakh GPO Franchise Opportunity
Ready to take the first step?
Let’s talk about your business.
Questions before you start?
How much does the franchise cost?
The current opportunity is being presented at ₹15 lakh, subject to final commercial terms and the applicant's location/setup requirements.
Do I need food business experience?
Prior experience may help but isn't the only route to becoming a franchise partner — each applicant is evaluated individually.
Do I get training?
Yes — the franchise offering includes initial trained store-operations support, subject to the agreed franchise terms.
Do I get marketing support?
Yes. Marketing and branding support is part of the franchise offering.
Can I open the franchise in my city?
Location and territory availability are subject to discussion and approval by the brand.
Are returns guaranteed?
No. A franchise is a business investment — actual results depend on location, customer demand, operating costs, staffing and management.
How do I apply?
Fill out the enquiry form on this page and the franchise team will contact you.